How to Market Your Podcast

Mar 11

Utilize Social Media

Instagram, Facebook, Twitter, and YouTube are some of the easiest platforms for you to market your podcast. Post Facebook and Instagram stories a day prior and the day of going live on the podcast. Offer opportunities for your audience to suggest topics. Make an announcement on Twitter, and post the audio to your podcast channel on YouTube.

Feature on another podcast

Reach out to podcasters in your area of specification, and ask if they would be willing to collaborate on a podcast! This can be a great promotion opportunity for getting noticed by alternative audiences and will hopefully bring in new views.

Consider subscribing for a transcription service

Many successful podcasts offer a transcript of their audio podcast. This offers equitable opportunities for all audience members. Furthermore, you can highlight specific notable excerpts from the audio to captivate and incentivize viewers to listen to its podcast in its entirety.

Offer a promotional GIFT contest

Incentive your audiences to subscribe and comment on a topic they want to see the podcast cover next in exchange for a chance to win a gift.

Put yourself on multiple Podcast platforms

Create accounts and submit your podcast over multiple platforms, this increases the likelihood that your podcast will reach a broader audience. Here is a list of the most prominent platforms.